As Head of Automotive for Visy Global Logistics USA, Viriana Columbia is driving a new era of logistics for automotive customers.

With a career spanning global supply chain management and original equipment manufacturer (OEM) partnerships, Viriana has expertise and a passion for logistics that give our customers greater agility, transparency, and reliability — from factory to final assembly.

“Automotive logistics today is about more than moving parts — it’s about integrating people, systems and data,” says Viriana. “At Visy, we’re focused on revolutionising the way original equipment manufacturers, component suppliers, and EV start-ups manage their global supply chains.”

Based in the USA, Viriana leads a growing team that combines our manufacturing DNA with a global logistics network spanning Australia, New Zealand, Asia and North America.

“I’m building a team that thrives on collaboration and innovation,” she says.  

Her team partners with customers to provide tailored end-to-end logistics — from inbound component flows to outbound vehicle movements.  

“My team combines deep industry expertise with a hands-on approach, they understand plant operations, takt times, and the urgency of line-side delivery. We’re problem solvers, engineers, planners, and innovators, all focused on one outcome, performance.”

“We specialise in international compliance, trade-lane optimisation, and automotive-specific programs which improve the efficiency of automotive supply chains.  

“Our customers expect precision so we give them full control of their supply chain — whether it’s a high-volume production run or a prototype EV shipment.”

For those considering a career with Visy Logistics, Viriana says the entrepreneurial, collaborative, and deeply customer focused culture is perfect for those who like a challenge.

“We’re empowered to build solutions that fit our customers’ needs, not force them into a one-size-fits-all model. That flexibility is how we earn trust and long-term partnerships.”

“We understand the intersection of manufacturing and logistics, few logistics providers have this kind of end-to-end capability, from packaging and materials to international freight and warehousing.”

“Visy offers the opportunity to shape the future of international logistics — and to do it in a culture that values people, sustainability and continuous improvement.”